01Who We Are
AfrikaMedya is an independent media network established to develop sustainable media, advertising, communications and content partnerships between Türkiye and Africa.
We recognise that Africa is not a single market. Every country has its own language, culture, media consumption habits, economic structure, regulations and communications dynamics. We therefore develop solutions based on the realities of each country and target audience.
Our operating model combines Istanbul’s strategy, planning, buying, creative and technology capabilities with local market knowledge, media relationships and trusted partners across Africa.
AfrikaMedya is not merely an intermediary purchasing advertising space; we are an end-to-end partner that analyses goals, identifies markets, localises content, selects channels, manages execution, collects proof of publication and reports results.
02Why We Were Established
We address the difficulty of accessing verified local media information, managing multi-country operations from one centre and creating communication that respects linguistic and cultural differences.
03The Türkiye–Africa Media Bridge
Türkiye’s experience in media technologies, broadcasting, production, advertising, cinema and digital platforms meets Africa’s young population, rising digital adoption, creative talent and expanding communications market through AfrikaMedya.
04Our Mission
To deliver media, advertising, content and communications solutions across 54 African countries through local knowledge and trusted partnerships, with transparency, measurability and cultural sensitivity.
05Our Vision
To become one of Africa’s most trusted independent media and communications networks and a reference brand for Türkiye–Africa media cooperation.
06Our Values
Trust, transparency, local knowledge, cultural respect, ethical communication, quality, innovation, sustainability, data responsibility and a human-centred approach guide every project.
07How We Work
Analysis → Market and audience research → Strategy → Planning → Buying → Content and production → Publication → Measurement and reporting → Optimisation.
08Our Service Areas
Media planning and buying, television and radio advertising, digital campaigns, OOH and DOOH, influencer management, film and programme production, social media, PR, media research, corporate memory, digital archives, OTT and broadcast consultancy.
09Technology and Data
We develop multilingual content management, media and partner databases, campaign tracking, proof-of-publication management, analytics and corporate memory solutions that simplify decisions and reduce operational errors.
10Artificial Intelligence
AI supports experts in brief analysis, multilingual drafts, media comparison, variance analysis, report summaries and archive classification. Buying, contracts, financial approvals and legal decisions always remain under human oversight.
11Corporate Memory
We transform dispersed records into accessible institutional legacy through history research, oral-history interviews, archive organisation, documentaries, corporate films, digital publications and document management.
12Sustainability
We support local talent, suppliers, media organisations, knowledge transfer, young creators and fair long-term partnerships.
13Ethical Principles
We do not present unverified information as fact, support discrimination or disclose confidential information without permission. We protect vulnerable groups and personal data, follow local regulations and require human review of AI-generated content.
14Operations Centres
Istanbul coordinates strategy, planning, buying, creative, production, technology, finance and international business development. Niamey manages African media relations, local partners, field operations, content production and regional development.