AMAFRİKAMEDYA
Campaign Brief

AFRIKAMEDYA • Regional commercial and media hub

Regional commercial and media hub

Côte d’Ivoire

Côte d’Ivoire is one of Francophone West Africa’s leading commercial media hubs, with strong public and private television, radio, press and a developed OOH market centred on Abidjan.

Market overview

Côte d’Ivoire is one of Francophone West Africa’s leading commercial media hubs, with strong public and private television, radio, press and a developed OOH market centred on Abidjan.

Note: This list identifies visible, verifiable key players. Where independent audience data is unavailable, it does not claim an outlet is the “largest”.

Regulatory framework

  • Haute Autorité de la Communication Audiovisuelle (HACA)
  • Autorité Nationale de la Presse (ANP)
  • Municipal and transport authorities for OOH

Key television players

  • RTI 1
  • RTI 2
  • NCI
  • Life TV
  • 7info

Key radio players

  • Radio Côte d’Ivoire
  • Fréquence 2
  • Nostalgie Côte d’Ivoire
  • Radio Jam
  • Trace FM Côte d’Ivoire

Press and publishers

  • Fraternité Matin
  • Soir Info
  • L’Intelligent d’Abidjan
  • Notre Voie
  • Le Nouveau Réveil

Digital publishers

  • Abidjan.net
  • Koaci
  • Linfodrome
  • 7info digital
  • RTI Info

OOH / DOOH

  • Alliance Media Côte d’Ivoire
  • Abidjan airport advertising
  • Major arterial-road billboards
  • DOOH and premium urban formats

Agencies and operators

  • Voodoo Communication
  • Ocean Ogilvy
  • McCann / regional agency operations
  • Publicis / regional network operations
  • Local production and PR agencies

AfrikaMedya opportunity map

  • Media planning & buying
  • Television & radio
  • Digital & programmatic
  • OOH / DOOH
  • Content & production
  • PR, research & monitoring
  • OTT & broadcast technology

Sources and verification

  1. HACA
  2. HACA radio directory
  3. RSF country profile
  4. Alliance Media Côte d’Ivoire