Zambia — Media & Advertising Market

AfrikaMedya provides country-specific solutions for media planning, buying, content, production and local partner coordination in this market.

Country Overview

Project-based service country

This page shows operational coverage. Media outlets, rates and regulatory information are published only after verification.

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Market Overview

Zambia is an important Southern-Central African advertising market centred on Lusaka, with television, a strong FM-radio sector, digital news publishing and broad urban out-of-home inventory.

Note: The list shows selected major players visible in current verifiable institutional/industry sources; “largest” or “leader” claims are not used without independent audience measurement.

Regulatory Framework

Independent Broadcasting Authority (IBA)
Broadcast licensing and standards
Municipal / road-authority permissions for outdoor advertising

Selected Television Broadcasters

ZNBC TV
Diamond TV
Muvi TV
Prime Television Zambia

Selected Radio Broadcasters

Radio Phoenix
Hot FM Zambia
ZNBC Radio services

Newspapers & Publishers

Zambia Daily Mail
Times of Zambia
News Diggers

Digital Publishers

Diamond TV digital
News Diggers
Mwebantu (digital publisher – commercial verification required)

OOH / DOOH

Lusaka arterial-road billboards
Airport, mall and shopping-centre placements
Digital urban screens

Agencies & Operators

Local media-buying, creative and event agencies
Regional OOH and agency-network partners

AfrikaMedya Opportunity Map

Media planning & buying
Television & radio
Digital & programmatic
OOH / DOOH
Content & production
PR, research & monitoring
OTT & broadcast technology

Sources & verification

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